NVIDIA Announces new GeForce RTX™ 30 Series GPUs

NVIDIA’s hotly anticipated GeForce special event certainly delivered. This morning on a live stream, NVIDIA confirmed the rumors and unveiled their brand new GeForce RTX 30 series of graphics cards, along with some interesting software.


The show began with the announcement of NVIDIA Reflex, a technology targeted at e-sports players. It’s said to optimize the rendering pipeline in a way that will reduce latency by up to 50%; increasing reaction time in fast paced e-sports titles. Valorant, Fortnite, Apex Legends, Call of Duty: Warzone, and Destiny 2 will be the first to support this new technology when it’s released in September.

In addition to the Reflex technology, they announced 360hz G-Sync displays from Acer, Alienware, Asus and MSI, coming this fall. They will be equipped with an NVIDIA Reflex latency analyzer. They showed off a clip comparing the new 360hz monitor to an 144hz and a 60hz, and the faster refresh rates make this monitor look incredible for games where precision is of the utmost importance. 

NVIDIA Broadcast

Next, they demonstrated their new streaming software, NVIDIA Broadcast. Broadcast looks to simplify your current streaming setup. Gone are the days of green screen, with Broadcast, you’ll be able to remove your background entirely through the software. From the demo shown on the stream, it appears to do it with a surprisingly high quality. It seems like a step up from the kind of AI background removal that Zoom and Skype feature. It also has a noise removal feature that was able to take out the sound of a nearby hairdryer, which would come in handy for someone who currently streams from a less than silent environment. 

Omniverse Machinima

NVIDIA then introduced Omniverse Machinima, an RTX mixer app for video game storytelling. Machinima wasn’t known to the public until this event, but it seems like the possibilities for creating art in this new way are endless. Omniverse Machinima will connect to popular 3d editors and allow you to import game assets, mixing and composing them into something entirely new. The beta begins in October, and you can sign up here.

Ampere Architecture

After the software was out of the way, NVIDIA moved on to the main event; the new GeForce RTX 3000 series GPUs. This part of the broadcast began with a demonstration of varying AI technology, showing off the power of AI and deep learning. The Ampere architecture that the new GPUs run on is the 2nd generation of RTX, featuring new RT Cores, Tensor cores, and streaming multiprocessors.  The tensor cores in the new gpus will allow for AI in real time. With this, the new GPUS are able to use DLSS, a technology that makes ray-tracing faster at higher resolutions. To demonstrate this new technology, NVIDIA presented a trailer of the hotly anticipated game Cyberpunk 2077. Cyberpunk 2077 has been delayed by CD Projeck Red twice, but if it looks as good on the new hardware as the livestream showed, the delays will have been worth it. 

The big reveal

The new graphics card reveals were kicked off with NVIDIA’s new flagship model, the GeForce RTX 3080. This card breaks the mold of the recent 80 GPUS in both aesthetics and cooling. It features a new flow through fan system that will keep the card cooler and quieter than previous models. It boasts twice the performance of the 2080, at the same price of $699. It’s available on September 17th.


GeForce RTX 3080 - The new flagship, twice the performance as 2080. 30 Shader - TFLOPS | 58 RT-TFLOPS | 238 Tensor - TFLOPS 10GB G6X Starting at $699 Available Sept. 17

GeForce RTX 3070

For a less expensive option, they have also introduced the GeForce RTX 3070 Graphics Card, a card with better performance than the RTX 2080 TI, for only $499. From the details they gave on stream, this card seems like it’s going to be an excellent bang for your buck. 


GeForce RTX 3070


It’s obvious that NVIDIA knows a lot of people didn’t think the upgrade to the RTX 2080 from the 1080 was worth it. They compared both cards directly and while there was an improvement in performance, it wasn’t huge. They then compared the 3080 and 3070 to both cards, and the new series is miles ahead of either in terms of HD gaming at high frame rates. 


RTX 30 Series vs Previous Gens

GeForce RTX 3090

We suspect that some people will be disappointed that there is no 3060, like the 1060 or 2060 before it. The missing lower step will make the cheapest entry point into this new generation a little steep for more casual gamers. However, for even more serious enthusiasts, there was a surprise announcement of the GeForce RTX 3090. It’s a massive GPU that’s 1.5x as fast at the Titan RTX. The 3090 is able to play games at 60fps in 8K with ray tracing. There was no way to accurately show the gameplay footage over stream, but they cut together a highlight reel of streamers who had hands-on experience with the GPU. The reactions were mostly ones of awe. The 3090 will be available on September 24th starting at $1499. 


GeForce RTX 3090


The big takeaway from this stream is that NVIDIA is pushing to give gamers photorealism at high frame rates. With these new graphics cards, you’re not sacrificing one for the other. With new titles becoming more and more demanding, these cards seem like the next step in improving your rig. 

Where to buy

Our Centaur and Helios PCs now include the GeForce RTX 3080, taking your gaming to the next level. 

The Centaur features an Intel Core i7 10700, RXT 3080, 32 GB of DDR4 RAM and a 500 GB M.2 NVMe SSD, this gaming PC will allow you to play any game you can think of at ultra settings without sacrificing your frame rate.




Our Helios is a top of the line beast. Featuring an Intel Core i9-10900k, 64 GBs of DDR4 RAM, a 1TB NVMe SSD, and the choice of either a GeForce RTX 3080 or GeForce RTX 3090. With the Helios, we’ve packed in everything you could want in a gaming PC.




Visit our promotions section to see how you can get a free game and GeForce Now membership with your purchase of a Centaur or Helios.

You can find more information about the new graphics cards and the new monitors on NVIDIA’s website. For information on the builds using these cards, follow us on social media or contact us!

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